Sherman Desselle -- Hired at WDSU
Sherman Desselle’s broadcast career began over a roast beef sandwich. After graduating from Northwestern State University in Natchitoches, Louisiana with a performing arts degree - Sherman moved back home to Alexandria, Louisiana and worked at a neighborhood grocery store deli until he figured out his next move. He one day sparked a conversation with a customer as he prepared their order. This customer happened to be the content manager for KALB News Channel 5. They offered Sherman a chance to tour the station, and that visit landed him an interview and a chance to be hired as a part-time videographer. He tossed away the apron to enjoy the fast pace and unpredictability of journalism, as well as working alongside talented reporters. Then Hurricane Gustav happened.
The historic flooding not only forced him to be in front of the camera for the first time, but caused him to connect with people on and off camera unlike he ever imagined. It was then that he began to shift his focus to reporting.
Since then, Sherman's storytelling has won numerous Associated Press awards - from a small documentary on the Cuban Prison Riots of 1987 to the story of a former drug dealer-turned substance abuse counselor. His years of reporting and anchoring have developed his mentorship skills for younger journalists in the newsroom. He's also a member of the National Association of Black Journalists.
Sherman is passionate about community service and development. When he's not behind the desk, he's spending his time speaking to young people in schools, emceeing events and moderating political debates and forums. Through his fraternity, Alpha Phi Alpha, he organizes several events to raise scholarship funds for young men preparing to go to college. Sherman still enjoys the performing arts. He served on the Board of Directors for the Rapides Symphony Orchestra for several years and continues to sing and write music for his church in Alexandria.
While his journalism career has provided a lot of different opportunities and commendations, his greatest achievement is being a father and husband.
Sherman is ready to take his career to the next level and tell other people’s stories with a much deeper reflection.