Giuli Frendak

Anchor/Reporter

Giuli Frendak is an Emmy-award winning Morning Anchor and Reporter at KOB 4 in Albuquerque, New Mexico. She has covered several stories that gained national and international attention since joining the KOB 4 team in 2021, and was named Best Reporter by the New Mexico Broadcasters Association in 2024. 

Giuli was the first reporter on the scene of the deadly "Rust" shooting involving actor Alec Baldwin near Santa Fe, New Mexico. In the days following that incident, Giuli did on-air interviews about the shooting with international news outlets like BBC Breakfast and Access Hollywood. Giuli helped cover every twist and turn of that case, up until Baldwin’s case dismissal years later. Giuli won two Emmys in 2022. One for "Breaking or Spot News Single Report”, and a group Emmy for "Continuing Coverage” of a tragic wrong-way crash on the interstate where two first responders died.

Giuli broke the story about a teen mother in Hobbs, New Mexico who was caught on surveillance camera throwing her newborn baby in a dumpster. The story made national headlines after three dumpster divers found the baby alive hours later. 

Giuli has been pivotal in KOB's coverage of devastating floods and wildfires in northern and southern New Mexico. She lead coverage from the anchor desk of deadly flooding in Ruidoso, New Mexico in July of 2025, when two children died in the floodwaters while on vacation with their parents. She traveled to Ruidoso, New Mexico hours after the deadly 2022 McBride fire broke out. Two people died in the fire, and it destroyed hundreds of homes. 

Giuli has also fostered her passion for animal welfare during her time in New Mexico. She has reported on several high-profile animal abuse and hoarding cases, and has uncovered several documented flaws in the state’s animal welfare laws.

She also leads a weekly morning show segment called “Love 4 Pets,” where local rescues and shelters bring adoptable pets in-studio. The segment has gotten overwhelmingly positive feedback, and continues to grow with now seven organizations rotating through appearances.  

When Giuli isn’t looking for the next big story or trying to catch up on sleep, she loves to spend time camping or hiking with her rescue pups, Halle and Chip. 

Now a decade into her career in local news, Giuli is still a firm believer in good vibes-- if you send them out into the universe, they’ll come back around to you.